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My mastering engineer runs my songs through analogue tape, so as to introduce some of the “noise” that, it turns out, people enjoy. Does this mean that a non-100% signal-to-noise ratio is desirable, or is this noise actually signal?

Less is more? According to the late Milton Glaser, “If you look at a Persian rug, you cannot say that less is more because you realise that every part of that rug, every change of colour, every shift in form is absolutely essential for its aesthetic success.”